Buying from Amazon Italy (amazon.it): the guide for European shoppers
Amazon Italy (amazon.it) deserves a spot in every European bargain hunt. Italy is home turf for espresso machines, coffee, cookware, design and fashion, and those categories are often priced lower at the source. Add promotion cycles that do not sync with the rest of Europe, and amazon.it regularly comes out cheapest. Ordering there works with the account you already have.
Where amazon.it beats the other European Amazons
Each European Amazon sets prices for its own market. Italy is particularly strong where Italian brands dominate: espresso machines and grinders, moka pots, pasta makers, cookware, plus fashion and home design. The differences are not limited to the classics: on appliances or electronics the gap sometimes reaches 200 to 300 €.
Across searches run through Comparezon, around 85% find a saving on at least one European Amazon, with an average observed saving of around 27%. When the product has an Italian connection, amazon.it is a frequent winner.
No Italian account needed
Your existing Amazon account works on amazon.it, as it does on all six European stores, with no new registration. Addresses and payment methods are already set up.
- Sign in on amazon.it with your usual credentials.
- Switch the language from the selector in the top menu if you prefer.
- Select your home delivery address at checkout: Amazon then only shows offers deliverable to your country.
- Pay in euros, exactly as at home.
Delivery from Italy: costs and timing
On items shipped by Amazon, count 1-2 days from your domestic store and 2-3 days from another European Amazon. Shipping is free, free above a basket amount, or an exact cost, always displayed before you pay.
Prime badges are shown per offer and per country, and Prime means shipped by Amazon. On items shipped by Amazon, weight generally does not change the shipping cost: an espresso machine benefits from an Italian price gap just as much as a small gadget.
Comparezon ranks everything by the price delivered to your country, shipping included. An Italian offer only ranks first when it is genuinely the cheapest once delivery is counted.
Returns and warranty, business as usual
Returns for amazon.it purchases are handled on amazon.it, with the same level of service as your home store: Amazon generates a return label that works from your country. EU withdrawal rights and the legal warranty apply identically.
Check the product page before you order
Most electronics sold in Europe come with the standard EU plug, and USB is universal. A quick look at the product page tells you the manual languages, and for machines with on-screen menus, whether your language is supported.
Compare amazon.it without lifting a finger
A single search on Comparezon queries the six main European Amazon stores and ranks offers by delivered price, in euros. We only show offers that are actually deliverable to your country: if a price is shown, you can order it. The Chrome extension brings the comparison onto Amazon itself, using your real delivery address and Prime status, and email price alerts keep watching a product across all six stores after you close the tab.
FAQ
Do I need Italian to shop on amazon.it?
No. Use the language selector in the top menu, and checkout works like on your home Amazon. Your account, addresses and payment methods are unchanged.
Is an Italian espresso machine covered by warranty in my country?
EU consumer rights, including the legal warranty, apply to purchases on any European Amazon. Returns and claims go through amazon.it, with a return label that works from your country and the same level of service.
Will customs add anything to the price?
No. Within the EU, goods move freely: the price shown at checkout is final.
What if amazon.it does not deliver a product to my country?
Then it never appears in your Comparezon results. We only show offers deliverable to your country: if a price is shown, you can order it.